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Why You Should Shop Local in The NRV This Holiday Season

Small Business Saturday is Nov. 25

November 22, 2023

Did you know that independent retailers return more than three times as much money to the local community than a chain competitor? 

And if you spend that money online? Your local community hardly sees a dime.

That's why, even though it's tempting to do all your holiday shopping from the comfort of your couch, you should make an effort to spend your holiday dollars locally.

Shopping local on Small Business Saturday is encouraged for several reasons, as it can have positive effects on both the local community and the businesses themselves. Here are some key reasons to consider:

  1. Supporting the Local Economy: When you shop at local businesses, more of your money stays within the community. Local businesses often source goods and services locally, contributing to the economic growth of the area.
  2. Job Creation: Small businesses are significant contributors to job creation. By supporting them, you help maintain and create job opportunities within your community.
  3. Unique Products and Services: Local businesses often offer unique and distinctive products or services that may not be available in larger, more mainstream stores. Shopping local can provide you with access to one-of-a-kind items.
  4. Personalized Service: Local businesses are typically more invested in their customers and communities. You may experience more personalized and attentive customer service compared to larger, more impersonal corporations.
  5. Community Character: Local businesses contribute to the distinctive character and charm of a community. They often shape the identity of a neighborhood or town, making it a more interesting and vibrant place to live.
  6. Environmental Impact: Supporting local businesses can have a positive impact on the environment. Local businesses often have shorter supply chains, resulting in less transportation and a smaller carbon footprint.
  7. Community Relationships: Local businesses are more likely to forge partnerships with other local businesses, creating a network that supports each other and fosters a sense of community.
  8. Entrepreneurship Support: Small businesses are often started by individuals or families with a passion for their products or services. By supporting them, you contribute to the spirit of entrepreneurship and help these individuals achieve their dreams.
  9. Civic Engagement: Local businesses are more likely to be involved in community events and initiatives. By supporting them, you contribute to the overall civic engagement and sense of community.
  10. Preserving Diversity: A thriving local business scene contributes to a diverse marketplace. This diversity can help prevent the homogenization of products and services, giving consumers a wider range of choices.

Overall, Small Business Saturday serves as a reminder to consumers to consider the impact of their spending on the local community and make conscious choices that support the businesses that make their communities unique and vibrant.

While I can't provide each businesses information in the whole New River Valley, you can view a few different options for the NRV here. 

  • Restaurants and Cafes:
    • Look for local restaurants, cafes, and eateries that showcase the regional flavors and provide a variety of dining experiences.
  • Retail Shops:
    • Explore local boutiques, gift shops, and specialty stores in the area. These businesses often offer unique products that reflect the character of the community.
  • Farmers' Markets:
    • Visit farmers' markets to support local farmers and artisans. These markets often feature fresh produce, handmade crafts, and locally sourced products.
  • Craft Breweries and Wineries:
    • Check out the craft beer and wine scene in the New River Valley. Many local breweries and wineries offer tastings and a chance to experience the local beverage culture.
  • Outdoor Recreation Shops:
    • Given the region's natural beauty and outdoor opportunities, look for businesses that cater to outdoor enthusiasts, such as hiking and camping gear stores, bike shops, or outdoor adventure companies.
  • Art Galleries and Studios:
    • Explore local art galleries and studios that showcase the work of regional artists. You might find paintings, sculptures, and other unique pieces.
  • Technology and Innovation Hubs:
    • With Virginia Tech located in Blacksburg, the region is often associated with innovation and technology. Explore businesses related to tech, startups, and innovation in the area.
  • Educational Services:
    • Look for tutoring centers, bookstores, and educational supply stores, especially considering the presence of Virginia Tech and Radford University.
  • Health and Wellness Services:
    • Explore local gyms, yoga studios, health food stores, and wellness centers that contribute to the community's well-being.
  • Professional Services:
    • Consider local businesses offering professional services such as law firms, accounting services, and consulting firms.

To find specific businesses, you may want to use online directories, community websites, or local business associations. Additionally, exploring social media groups or forums related to the New River Valley community could provide recommendations and insights into local businesses.